Saturday, April 25, 2020
Informative Honey Badger Speech free essay sample
Do you think youre tough!? Well youre not. You have not even seen tough until you see a honey badger. This animal amazes me so much with its fierceness that I had to share it. You might be saying to yourself. ââ¬Å"Why would I want to hear about a honey badgerâ⬠? but trust me if one day you happen to run into a honey badger, You are going to want to be informed. Honey Badgers live in Africa, the Middle East, and India, So if you ever find yourself in one of these places beware. But before I tell you how fearless the Honey Badger is let me tell you what a honey badger looks like. They are about 2 feet long and about 2 feet tall, and they are part of the weasel family. They are black with a whitish gray stripe running down its back. Honey badgers are also equipped with extremely sharp teeth and a powerful jaw. We will write a custom essay sample on Informative Honey Badger Speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A honey badgers jaw is actually strong enough to break a turtles shell open. Honey Badgers also have very tough skin. The skin is very thick and rubbery, which almost impervious to arrow and spears. Even a blow from machete cant scratch the skin. The skin protects them from bites. The skin also looseness. It allows them to twist and turn on their attackers when held. It said that the only safe grip on Honey Badger is on its back of the neck however nobody is brave enough to actually prove that. So i guess the recommended thing to do is to run away as fast as you can. The Honey badger has huge variety of foods that it eats. They eat over 60 species of animals Badgers eat a host of smaller food items like insect larvae, beetles, scorpions, lizards, rodents and birds. They will catch the larger reptiles like crocodiles and pythons and include the highly venomous cobras and black mamba in their diet. Larger mammals like the Springhare, polecat and particularly juvenile foxes, jackals, antelope and wild cats, are also caught. Honey badgers are accomplished climbers and can easily climb up into the uppermost branches of trees to raid bird nests or beehives. Honey badgers and the greater honeyguide have a unique relationship. The little bird leads a honey badger to a beehive, and then waits for the honey badger to open up the hive and eat the honey and bees . Once the honey badger leaves the hive, the honey guide will then feed on the remaining beeswax. This is where the Honey Badger gets its name, it loves honey, and is willing to sit there and tear apart a bee hive as it gets stung by hundreds of bees. This many stings could kill a human in minutes, but not a honey badger he doesnt even feel it. Honey badgers generally hunt alone. They find food by walking slowly continuously smelling mouse and small reptile holes and scent trails. Honey Badgers have no more than two cubs at a time. They are raised by the female badger. Male Badgers mate and go on their way. The cubs are born naked and blind in a hole prepared by the female and she will typically move the cub to a new den every two to five days, by carrying the cub in her mouth. The cub develops slowly with its eyes only opening after two months, and will emerge from the den The Honey Badger was named the most fierce animal in the guinness book of world records. There are many stories of honey badgers being so fierce. For example there is a story that 3 honey badgers took on 7 full grown lions fighting for a meal. They won of course. They also say that if a snakes venom actually pierces the honey badgers skin, it can still fend of the snake long enough to kill it. After it kills the snake it will pass out for a couple hours and get back up like nothing happened. No other animal in the world can reject a snake bite besides a honey badger. Now you all know that the honey badger is undoubtedly the toughest animal on the planet. and if you take anything useful out of this speech it is. That if you ever encounter a honey badger. Run! RUN AS FAST AS YOU CAN!
Wednesday, March 18, 2020
Allstate Ad Essay Essay Example
Allstate Ad Essay Essay Example Allstate Ad Essay Essay Allstate Ad Essay Essay Student Name Mr. Hoyle English 211 Mm/dd/yyyy? ? Name 1 ? ? Emotional Appeal Advertising ? In the recent series of ads from Allstate insurance, Dean Winters, an actor notorious for playing dangerous roles in movies and TV series, plays the a version of ââ¬Å"mayhem. â⬠Allstate is notorious for their commercials showing accidents involving multiple vehicles, but with this new series of commercials they choose a fresh approach. Although heââ¬â¢s dressed like a man, and sports a bandage over his black eye, Dean Winters portrays a ââ¬Å"typical teenage girlâ⬠as he drives through a mall parking lot and receives a text from his ââ¬Å"best friend foreverâ⬠that leaves him ââ¬Å"emotionally compromised. â⬠Winters, driving a pink car, hits another parked car in the parking lot and then drives away, without dealing with the ââ¬Å"mayhemâ⬠heââ¬â¢s just created. Finally, Allstateââ¬â¢s closing statement, ââ¬Å"If you donââ¬â¢t have the right insurance coverage, you could be paying for this yourself. Are you in good hands? â⬠abruptly ends the commercial. The ad is funny and witty at first, but once itââ¬â¢s over viewers are left questioning their own car insurance coverage- not just for themselves, but also for their children. With this ad, Allstate is specifically targeting parents by tapping into their desire for the safety of their children. Parents, the ad suggests, are ultimately responsible for their childrenââ¬â¢s mistakes, even when they are not present to make sure their children behave responsibly. Although itââ¬â¢s not at first apparent because the ad is obviously hilarious, Allstate uses subtle hints to get this message across. Allstateââ¬â¢s choice of actor, their concept of a teenage girl receiving a text message, and their closing question all tap into parentsââ¬â¢ desire to keep their children safe. Student Name Mr. Hoyle English 211 Mm/dd/yyyy? Name 2 ? ? Dean Winters has starred in T. V. series such as ââ¬Å"Ozâ⬠and ââ¬Å"Rescue Me,â⬠playing a more serious and dangerous character in both. These shows tend to be popular with an adult crowd, which makes it easier for parents to realize who he is and to make a connection between his role as ââ¬Å"mayhemâ⬠and other similar roles he has played. In choosing Winters for the role of teenage ââ¬Å"mayhem,â⬠Allstate already has the viewer subconsciously worrying about how dangerous their own teenagerââ¬â¢s ââ¬Å"mayhemâ⬠really is. This then triggers the need to protect their children. The tone of any piece of writing or commercial sets up the viewer for what to expect from the piece, and Wintersââ¬â¢ effortless monotone does just that. If this were not such a witty commercial, his deep and serious voice would send chills up anyoneââ¬â¢s backalthough heââ¬â¢s talking in the dialect of a teenage girl, his voice remains his own. Were he to talk instead in a higher-pitched ââ¬Å"teenage girlâ⬠voice, Allstate would not be able to get their message acrossthe idea that mayhem is unpredictable and dangerous. Although what he says is funny, it is how he says it that triggers a parentââ¬â¢s worry for their children. With the increasing numbers of cell phone usage related accidents, many companies are pushing to stop text messaging while driving. When Allstate shows ââ¬Å"mayhem,â⬠aka Dean Winters, text messaging and hitting another vehicle as a result, it again taps into a parentââ¬â¢s desire for their childrenââ¬â¢s safety. Recent safe driving laws have prohibited the use of cell phones while driving. However statistics show increasing numbers in cell phone usage related accidents. A recent study by a local attorneyââ¬â¢s office states that, each year, 21% of fatal car accidents involving teenagers between 16 and 19 years old are the result of cell phone usage. This fact surely influenced Allstate to use text messaging, and the resulting state of ââ¬Å"emotional Student Name Mr. Hoyle English 211 Mm/dd/yyyy? Name 3 ? ? compromiseâ⬠it elicits, as the cause of this parking lot fender bender. Most adults know better than to text and drive, but many parents are rightfully concerned that their teenage driver might not be so safety-conscious. From the same study: teen drivers are four times more likely than adults to get nto car accidents that are related to cell phone usage. Allstate chose a ââ¬Å"teenage girlâ⬠to be the ââ¬Å"mayhemâ⬠because of this increased likelihood. They tap into a parentââ¬â¢s concern versus a teenagerââ¬â¢s concern for an adult for two reasons: parents provide insurance for their children, and because there is more of an impact this way. Parents are not only concerned about their teenage driver text messaging and driving, but also about the possibility of an accident and what coverage they have for their family. By showing the worst-case scenario of a teenage driverââ¬â¢s experience, Allstate stirs up worry for oneââ¬â¢s children. Allstate is known to end their commercials with the famous question ââ¬Å"Are you in good hands? â⬠which leaves viewers to worry that, with their current insurance provider, they might not be. With their new ââ¬Å"mayhemâ⬠commercials, Allstate further expands this question, leaving viewers even more concerned when Winters says, ââ¬Å"And if you donââ¬â¢t have the right insurance coverage, you could be paying for this yourself. They take the worry that was focused on your childrenââ¬â¢s safety and direct it to worrying about whether you have adequate car insurance coverage. As a result, viewers are left questioning their coverage for their new and inexperienced teenage drivers. Allstateââ¬â¢s choice of actor, their ââ¬Å"teenageâ⬠driverââ¬â¢s accident as a result of text messaging, and their final question to viewers all stir- up a parentââ¬â¢s desire to keep their children safe. One might wonder, when looking back years from now, if this would have contributed to the Student Name Mr. Hoyle English 211 Mm/dd/yyyy? Name 4 ? ? recession. Is it possible that everyone is now so overcome with the emotions involved in obtaining the perfect house or perfect car that we have not stopped to think what we are getting ourselves into? Insurance may not be a bank breaker, but if every advertiser is able to play on our fundamental desires to protect our children, we must question just how susceptible we are to buying every product advertised this way.
Monday, March 2, 2020
The Boring, Old-Fashioned Way for Online Freelancers to Make More Money
The Boring, Old-Fashioned Way for Online Freelancers to Make More Money In the 21st century, finding freelance writing markets is more complicated than just opening your Writers Market book. A plethora of websites and apps exist online for freelancers, connecting writers to clients who want to buy their content. While many writers make a sizable living from working on sites such asà Fiverrà andà Upwork, others complain about the low rates clients pay. In fact, many gigs on Fiverr only pay five US dollars, oftentimes for extensive projects. Whats a freelancer to do when theyre earning low income on freelancing websites, and want to expand their portfolio and earn more money? Return to the boring Writers Market book. Online media may fetishize blogs and freelance websites as markets for freelance writers, but print magazines and newspapers still sell and still pay. For example,à AARP The Magazine, based in Washington, D.C., has about 35 million readers worldwide. Its not a market for most beginners, but it pays competitively, offering $1/word for original, unpublished content. Approaching magazine and newspaper editors with your Fiverr and Upwork clips is similar to approaching them with print magazine clips. Write a one-page query that succinctly describes your story idea, describes why the idea would be appropriate for the publication youre pitching, and shows your knowledge of the publication. Describe your previous writing experience and education, if you have any. Submit links to any published articles you may have. If you have no links, promise to submit writing samples in a future email. Get permission from your freelancing clients before you use their content as part of your portfolio. After you submit your query, wait. Wait between three weeks and two months. Print media still runs on pre-Internet time, and this discourages many writers used to fast emails and tweets. But the waiting is worth it. Even in 2018, being published in the print edition of a magazine likeà The Atlantic as opposed to the online edition will give your writing career added prestige. Within that three weeks to two months period, you should receive a response from the publications editors. Unfortunately, youll receive a rejection most of the time. All writers receive rejection and have setbacks, but successful writers bounce back from rejection, write queries more appropriate to the magazine they want to crack, and re-submit. They keep on doing this until the editor breaks down and gives them an assignment, an opportunity to create an amazing article. Following are seven great print markets for online freelancers looking to make more money and have better quality gigs. These magazines accept a lot of new writers, and they pay at least 10 cents a word. 1. Wellbeing Magazine (Australia) wellbeing.com.au/contribute Pays up to $700AU for feature articles 2. M: Music and Musicians http://mmusicmag.com/m/à Editor: Rick Taylor Rick@Mmusicmag.com Pays up to $450 for feature articles 3. Symphony Magazine americanorchestras.org/symphony-magazine/about-symphony/submission-guidelines.html Pays up to $900 for feature articles 4. Alaska Airlines Magazine alaskaairlinesmagazine.com/contributor/guidelines/ Pays up to $700 for feature articles 5. The War Cry sanationalpublications.org/submission-guidelines/ Pays $0.35 per word for original content, $0.15 for reprints 6. Virginia Wildlife dgif.virginia.gov/wp-content/uploads/writers-photographers-guidelines.pdf Pays up to $500 per feature article 7. The Contemporary Sportsman integrateddigitalpublishing.com/wp-content/uploads/2010/09/IDP_Editorial_Photography_Guidelines.pdf Pays up to $700 for feature articles
Friday, February 14, 2020
The Best Experience Essay Example | Topics and Well Written Essays - 500 words
The Best Experience - Essay Example It depicts different cultures and heritages of the world and allows professionals to explore beyond the boundaries of their origin. I am personally very ambitious about diving in the field of fashion product development and acquire the best that this field can offer to the candidates. I believe this institution has all the right ingredients for a passionate learner like me. The theories of aesthetics and the history of fashion development form an integral part of the course and I realize that these, along with an individualââ¬â¢s creativity and conceptual understanding help a great deal.Past experience always helps an artist to be more creative and expressive in his ideas. My experience has allowed me to explore my potential in this regard and I am optimistic about my revival in the field of Fashion Product Development. Working in the clothing company and designing t-shirts has been a good exposure. I have learned that there are different types of people with varying strengths and areas for improvement. I am no exception because life has to move on despite all the ups and downs. Rejoining the University would be the best thing at this stage because I will not only be able to catch-up with my profession but also be able to gain the best possible knowledge in the field of my choice. The university will help me to understand the field of fashion and learn the important aspects of this field. I am truly committed to my career and I will put in all my strength and efforts to meet the requirements of the university.
Saturday, February 1, 2020
The life and crimes of an individual currently on death row or Research Paper
The life and crimes of an individual currently on death row or priviously executed in North Carolina - Research Paper Example Prior to the murders that she committed, Blanche had no record of previous crimes. She was an ideal human being, ââ¬Å"a wife and mother, deeply religious by most accounts, [and] a pillar of the community (Hiles, 2005).â⬠She had no past convictions and was the last person anyone would suspect of committing such horrific crimes, which is perhaps why she was able to get away with it for so many years. When she hurried and married the first man to ask her, Jim Taylor, no second thought was given. People assumed, and Blanche confirmed, that the marriage might have been rushed, but it was her quickest escape from her dysfunctional, bordering on abusive, family. Blanche and Jim were happily married for quite some time, and two children were the result of their love. After ten years, though, Jim turned more and more to alcohol and less to his wife, revealing shades of a past that Blanche had thought she had left behind her when she moved out of her fatherââ¬â¢s home. To make up for her husbandââ¬â¢s gradual abandonment, Blanche turned to the company of many other men, involving herself in numerous affairs. Unfortunately, the affairs only satiated Blancheââ¬â¢s lust for a couple of years. It came down to the fact that her husband was still an alcoholic, and this brought back too many wanted memories for her to escape from by using other men. Instead of continuing to rely on affairs, Blanche decided to take a different route and rid her life of the people that were making her miserable. Blancheââ¬â¢s first murder was her father, the person who brought nothing but pain to his daughterââ¬â¢s life. When she visited him, she put arsenic into his beer, killing him. Despite doing this, though, Blanche did not feel any better about her life or her situation. She went back to the person she was currently having an affair with, Raymond Reid, a stockman at
Friday, January 24, 2020
High School Memories about Race Essay -- Black African American Racial
For Generations Yet Unborn I grew up in Illinois, west of Chicago. I attended elementary school through high school in my hometown. I cannot help but smile when I think back on my high school experiences. A Power Point slide show presentation runs through my mind with fond memories of football games, homecoming dances, and school plays all set to the tune of my high schoolââ¬â¢s fight song being played by the marching band. This mental slide show belongs not only to me, but also to many of my friends here at U of I. I know not everyone experienced the same ââ¬Å"Miss Suesy High Schoolâ⬠experience that I went through, but as a 16 year old I somehow blocked otherââ¬â¢s not so grand high school experiences from my mind, and naively continued to go to football games and dances. When I came to the University of Illinois, along with twenty some others from my high school, I pressed saved on my slide show of high school memories and began my college career. It wasnââ¬â¢t until Mar ch 1, 2004, that I opened up my Power Point file of high school memories at the request of an amazing woman. Melba Beals, a congressional Gold Medal honoree for her work as a civil rights activist, spoke at the University of Illinois in March about her experiences as one of the Little Rock Nine and her book Warriors Donââ¬â¢t Cry. In Bealsââ¬â¢ book, she recalls unpleasant childhood memories of growing up in Arkansas during segregation of the 1950s. Beals drank out of water fountains marked for blacks only, ate at ââ¬Å"coloredâ⬠restaurants, rode at the back of the bus, and attended a segregated elementary school. Beals and eight other children ââ¬Å"helped integrate an all-while Arkansas public high school in 1957.â⬠The majority of Warriors Donââ¬â¢t Cry exp... ...ed segregation ââ¬Å"little pinsâ⬠and with time all the pins will be removed and the pain will be gone. Melba said my generation will live to see even more results than she ever will. Her advice to us was to continue our education and to learn as much as we can. She said endless opportunities are available with education, whether you are black or white. Melba is over fifty now and she is still continuing her education in international educational studies. Melba has recently adopted two young children and she learns from them and with them every day of her life. She told us never to loose our passion for learning. Education for her keeps her ââ¬Å"young and alive.â⬠If I can reach Melbaââ¬â¢s age, and have the outlook on life that she currently has, I will feel blessed. Melbaââ¬â¢s slide show may be very different than mine, but without hers mine would not be nearly as bright.
Thursday, January 16, 2020
Computer Manufacturing Industry Analysis
1. ENVIRONMENTAL ANALYSIS a. Definition of the Industry The following study presents a brief analysis of the Computer and Electronic Manufacturing Industry in the USA (NAICS 334 ââ¬â North American Industry Classification System) with special focus on the Personal Computerââ¬â¢s sub-sector. I made the decision to focus on just one of the sub-sectors due to the large scope of the general industry. Industries in the Computer and Electronic Product Manufacturing subsector group establishments that manufacture computers, computer peripherals, communications equipment, and similar electronic products, and establishments that manufacture components for such products. â⬠(Bureau of Labor Statistics) Given the previous description of the general Industry, I can now go further in the definition of the real point of study for this paper, which is the Computer Manufacturing, clustered in laptops, PCââ¬â¢s and servers. ââ¬Å"This industry manufactures and/or assembles personal co mputers (PCs), laptops and servers.Operators typically purchase computer components (e. g. motherboards and graphics cards) from dedicated manufacturers in other industriesâ⬠(IBIS World report 33441a, Semiconductor and Circuit Manufacturing). ââ¬Å"This industry does not include tablet computers, nor does it include manufacturers of computer monitors, mice, keyboards and printersâ⬠(IBIS World report 33411b, Computer Peripheral Manufacturing). When covering the whole industry, ââ¬Å"The US computer manufacturing industry includes about 1,200 companies with combined annual revenue of about $75 billion.Major companies include Dell, Hewlett-Packard, and IBM. â⬠(Hoovers 2012) The computer manufacturing industryââ¬â¢s revenue is divided and measured according to each of the sub sectors that conform it. ââ¬Å"Personal computers account for about 40 percent of industry revenue; mainframes and servers, 13 percent; and storage devices, about 10 percent. â⬠(HOOVER S) While respecting to the sub-industry in which this paper is focused (PCââ¬â¢s, laptops and servers), and considering just the United States, it is conformed by 355 businesses generating annual revenue up to US$37 billion.Being the leading companies Hewlett-Packard, Dell and Apple. The total amount of units sold for the industry must be taken in consideration from the quantity of units shipped in the last year: Preliminary United States PC Vendor Unit Shipment Estimates for 4Q11 (Units) Company 4Q11 Shipments 4Q11 Market Share (%) 4Q10 Shipments 4Q10 Market Share (%) 4Q11-4Q10 Growth (%) HP 4,137,833 23. 1 5,598,619 29. 4 -26. 1 Dell 4,020,549 22. 4 4,210,000 22. 1 -4. 5 Apple 2,074,800 11. 6 1,718,400 9. 0 20. 7 Toshiba 1,925,100 10. 7 1,968,091 10. 3 -2. 2 Acer Group 1,756,838 . 8 1,982,477 10. 4 -11. 4 Others 4,014,644 22. 4 3,583,418 18. 8 12. 0 Total 17,929,764 100. 0 19,061,005 100. 0 -5. 9 Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks but not m edia tablets such as the iPad.? Source: Gartner (January 2012) Comparing the studied sub-industry results with previous years, profit and revenue have been constantly decreasing and the annual growth in the last 5 years have been negative for the industry in about 5. 1%. Analysts from IBIS project that this will continue falling for the future 5 more years.Nonetheless, ââ¬Å"The industry is capital-intensive: annual revenue per employee is about $460,000â⬠(HOOVERS), while the whole Computer Manufacturing Industry in the US counts with approximately (in thousands) 1,099. 9 employees. b. Internal and External Analysis OPORTUNITIES -There is a growing consumer demand for PCs and tablets. -ââ¬Å"Their rapid growth (of the market) suggests that they will become even more important to the economies of all three North American countries in the futureâ⬠(Bureau of Labor Statistics 2012) -ââ¬Å"The proliferation of cloud computing will prompt companies to increase their server investmentsâ⬠(IBIS 2012)THREATS -ââ¬Å"Industry profit will continue to fall because of intense price competitionâ⬠(IBIS World 2012) -ââ¬Å"Theà Computer Manufacturing industryà is being rapidly supplanted by imports, particularly from China. â⬠(PR Web 2012) -Imports are a threat for local manufacturing revenue. ââ¬Å"While import penetration in this industry stood at 50. 7% in 2007, imports are expected to satisfy an estimated 68. 6% of domestic demand in 2012,â⬠à (IBIS World 2012) -ââ¬Å"While the emergence of new products and services will boost industry performance, US manufacturers are not expected to produce the required hardware (locally). (PR Web 2012) -ââ¬Å"(â⬠¦) Tablets will cut into industry revenue since they are manufactured abroad and are a competing force to domestic computer manufacturing. â⬠(PR Web 2012) -ââ¬Å"Computer and peripheral equipment prices fell from 2007 to 2012, and as a result, personal computer (PC) sales are estimated to generate razor-thin margins of 1. 0% in 2012. â⬠(PR Web 2012) STRENGTHS -ââ¬Å"The Computer Manufacturing industry operates in a highly globalized market, bringing together components that are manufactured worldwide for assembly in a single location.The concentration of computer manufacturing facilities near major ports comes as no surprise. With the widespread use of lean-manufacturing protocols, computer manufacturers heavily favor locations that minimize delays in getting products to market, not to mention shipping expenses. â⬠(IBIS World 2012) -ââ¬Å"Fortunately, PCs are not the only products in this industry, and industry profit, which includes computers and more profitable products, is expected to account for 3. 8% of revenue in 2012. â⬠(PR Web 2012) WEAKNESSES The profitability of individual computer companies depends on purchasing and production efficiencies, and on technological expertise. (HOOVERS 2012) -ââ¬Å"Computer manufacturing a nd design also require highly-educated employeesâ⬠(IBIS World 2012), these are very hard to find, especially in the same area of the business offices. -ââ¬Å"As a result of offshoring by US-based companies and increased competition from international firms, domestic manufacturing activity has declinedâ⬠. (PR Web 2012) -The demand for the Computer Industry is tied to consumer and business income, so itââ¬â¢s very sensitive and variable. . Customer Analysis The total domestic (US) annual demand for the industry by the end of 2011 was US$62. 2 billion. ââ¬Å"The industry's woes cannot be blamed on a lack of demand. In fact, the share of US households that owns at least one computer increased by 7. 5 percentage points from 2007 to 2012. While demand has grown, fierce competition and widespread product homogeneity (the result of computers being assembled from standardized components) have led to falling prices and profit marginsâ⬠(PR Web 2012)The identified target m arkets/segments for the Computer Manufacturing Industry are the following: 1. Large corporate customers (B2B) ââ¬â Big companies 2. Small and medium size businesses (B2B) ââ¬â Who represent about 20% of U. S. sales 3. Individual Customers and Consumers (B2C) ââ¬â Who represent about 10% of U. S. sales 4. Public sector (government and educational) customers. 3. Competitors Analysis The computer manufacturing industry is highly concentrated within its most revenue-significant businesses due to the top 50 companies are responsible of about 90 percent of the total industryââ¬â¢s revenue. Competition from abroad has tightened profit margins and prices on mass-market computer systems. Consequently, most of the industry's largest players operate in several related industries to diversify their revenue sources, with a particular emphasis on the highly profitable enterprise segment and Information Technology (IT) services. â⬠Currently, Hewlett-Packard (HP) and Dell are t he largest US-based computer manufacturers, followed by Apple. The total revenue and market share of personal computers for the last year, regarding the top 3 companies in the industry is: . Hewlett Packard PC Market Share: 23. 1% Total Company Revenue (Jul 2011-Jul2012): $122. 52B 2. Dell PC Market Share: 22. 4% Total Company Revenue (Aug 2011-Aug 2012): $60. 30B 3. Apple PC Market Share: 11. 6% Total Company Revenue (Jun 2011-Jun2012): $148. 81B Brands Description: Hewlett Packard Hewlett-Packard Company and its subsidiaries provide products, technologies, software, solutions, and services to individual consumers and small- and medium-sized businesses (SMBs), as well as to the government, health, and education sectors worldwide.It divides in several segments according to their offerings: Personal Systems Group segment (commercial personal computers, software and services for the commercial and consumer markets), Services segment (consulting and outsourcing to businesses), Imaging and Printing Group segment (consumer and commercial), Enterprise Servers, Storage, and Networking segment (industry standard and business servers), Software segment (IT software and solutions), Financial Services segment (leasing, financing and utility programs for enterprise customers, SMBs, and other entities) and Business Intelligence Solutions.The company was founded in 1939 and is headquartered in Palo Alto, California. They serve more than 1 billion customers in more than 170 countries and have approximately 349,600 employees worldwide. HP defines its function in society like this: ââ¬Å"We explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work. â⬠Hewlett-Packard HP Key Positioning: You + HP make it matt er. At HP we donââ¬â¢t just believe in the power of technology. We believe in the power of people when technology works for them. To help you create. To make the digital tangible. To harness the power of human information. At HP we work to make what you do matter even more. â⬠(Hewlett-Packard) Dell Dell Inc. provides integrated technology solutions in the information technology (IT) industry worldwide. It designs, develops, manufactures, markets, sells, and supports mobility and desktop products, including notebooks, workstations, tablets, smartphones, and desktop PCs, as well as servers and networking products.The company also offers several technology solutions, systems, software and specialized services. The company sells its products and services directly through its sales representatives, telephone-based sales, and online sales; and through retailers, third-party solution providers, system integrators, and third-party resellers. It serves corporate businesses, law enfo rcement agencies, small and medium businesses, consumers, and public institutions that include government, education, and healthcare organizations. Dell Inc. was founded in 1984 and is headquartered in Round Rock, Texas.Dell describes its function in society like this: ââ¬Å"In all we do, weââ¬â¢re focused on delivering solutions to enable smarter decisions and more effective outcomes so our customers can overcome obstacles, achieve their ideas and pursue their dreams. Above all, we are committed to the superior long-term value they need to grow and thrive. Dell Key Positioning: ââ¬Å"Simple and affordable information technology for everyoneâ⬠ââ¬Å"They are focused on making information technology affordable for millions of customers around the world. As a result of direct relationships with customers.They are best positioned to simplify how customers implement and maintain information technology and deliver hardware, services, and software solutions tailored for their b usinesses and homes. â⬠(MBA Knowledge Base 2012) Apple Apple Inc. , together with subsidiaries, designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players; and sells related software, services, peripherals, networking solutions, and third-party digital content and applications worldwide.The company sells its products and services to consumers, small and mid-sized business, education, enterprise, and government customers through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. As of September 24, 2011, the company had 357 retail stores, including 245 stores in the United States and 112 stores internationally. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California. Apple defines its function in society like this: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. â⬠à (Apple) Apple Key Positioning: Innovation leaders Competitive Advantage and Strategy of each: Appleââ¬â¢s ââ¬Å"Post PC Strategyâ⬠: ââ¬Å"They want to be the dominant operating system through your life ââ¬â at home and on the move. That sounds a little geeky but it means that they want you to be so delighted with your experience on the iPhoneââ¬â¢s operating system that you want that same experience on your tablet.After you are satisfied with that experience, you start to wonder why you are still using a PC versus a Mac or MacBook Air as your ââ¬Å"desktop computer. â⬠à And then that will extend to your television. â⬠(Forbes 2012) ââ¬Å"Apple wants to own a generation of post-PC world users and block out their competitors until such time as they can present a higher-quality user experien ce than Apple. That might be a long time. â⬠(Forbes 2012) ââ¬Å"The accelerating popularity of mobile computing devices such as Apple Inc's iPadà has been eroding PC sales for years.To combat the erosion in sales to consumers, as well as dwindling margins as companies compete on price, Dell and HP have been gradually focusing more on sales to large enterprises. â⬠(Reuters 2012) Dellââ¬â¢s Strategy: ââ¬Å"Dell has been diversifying its revenue base in the face of weakened consumer demand, giving up low-margin sales to consumers and moving into higher-margin areas, such as catering to the technology needs of small and medium businesses in the public sector and the healthcare industry.The company now finds itself lagging larger rivals like HP and IBM in the race to become one-stop shops for corporate IT needs. â⬠(Reuters 2012) HPââ¬â¢s Strategy: ââ¬Å"HP today announced that it has completed its evaluation of strategic alternatives for its Personal Systems Group (PSG) and has decided the unit will remain part of the company. (â⬠¦) PSG is a key component of HPââ¬â¢s strategy to deliver higher value, lasting relationships with consumers, small- and medium-sized businesses and enterprise customers.The HP board of directors is confident that PSG can drive profitable growth as part of the larger entity and accelerate solutions from other parts of HPââ¬â¢s business. â⬠4. Executive Summary After this industry analysis, we can see that the computer manufacturing industry in the US is constantly loosing revenue and market share in the world. Almost every business in this Industry (top ranked) are loosing revenue and decreasing profitability. The only company that has increased revenue and has actually grown in the last five years is Apple.For this, I would recommend Appleââ¬â¢s executives to maintain their actual ââ¬Å"Post-PCâ⬠strategy because it is known that demand for PCââ¬â¢s is decreasing while demand for oth er similar electronics such tablets is increasing and will continue doing so in the future. I would recommend Apple, as well, to focus a little bit also in extending their portfolio of offerings by including special services and solutions in order to attend the B2B market and gain some of their competitors share in this segment too. SOURCES 1. Bureau of Labor Statistics (http://www. bls. gov/iag/tgs/iag334. htm#about) 2.NAICS CODES (http://naicscode. com/search/MoreNAICSDetail. asp? N=33411) 3. IBIS World (http://www. ibisworld. com/industry/default. aspx? indid=740) 4. Hoovers (http://www. hoovers. com/industry-facts. computer-manufacturing. 1843. html#megamenu_0. html) 5. Gartner ââ¬â Newsroom (http://www. gartner. com/it/page. jsp? id=1893523) 6. PR Web ââ¬â Article: ââ¬Å"Computer Manufacturing in the US Industry Market Research Report Now Available from IBISWorldâ⬠. August 14, 2012 (http://www. prweb. com/releases/2012/8/prweb9797684. htm) 7. Research and Markets (http://www. researchandmarkets. com/reportinfo. asp? eport_id=451844=e) 8. Fox Business (http://www. foxbusiness. com/technology/2012/01/12/apple-remains-in-third-place-with-116-us-computer-market/) 9. Yahoo Finance ââ¬â HP (http://finance. yahoo. com/q/ks? s=HPQ) 10. Yahoo Finance ââ¬â Dell (http://finance. yahoo. com/q/pr? s=dell) 11. Yahoo Finance ââ¬â Apple (http://finance. yahoo. com/q/pr? s=aapl) 12. The Wall Street Journal (http://online. wsj. com/article/SB10000872396390443862604578030391796799174. html) 13. HP Official Web Page (www. hp. com) 14. Dell Official Web Page (www. dell. com) 15. Apple Official Web Page (www. apple. com) 16. Reuters
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